Last week a friend turned my attention to Beyoncé’s new look at the Grammys. Normally, I'm not drawn into celebrity culture. Vapid and unattainable, it makes me depressed and overly concerned. But the recent pictures of her took me aback. Blonder and fairer than ever, Beyoncé looked like she had morphed into Gwyneth Paltrow.As a pop culture role model for women, Beyoncé stands tall. She is an intelligent, attractive, and well-spoken performer and she is also an ardent businesswoman, even holding her own against her partner Jay-Z, the successful rapper. Undoubtedly, she exists within an industry where she has to emulate "a look." For a while, I couldn’t tell the difference between her, Shakira, and Jennifer Lopez -- some of the most culturally diverse performers in mainstream music. Yet, their styles seemed to blend seamlessly into one another. Largely emulating the original material girl, Madonna, these performers are walking advertisements for various brands -- be it hair, make up, clothes, shoes, or cars. On one side, the argument is that these women have in a capitalistic, male-dominated industry been able to create their own lucrative deals and take charge of their own money. But, what about their identity? Are the effects of celebrity-driven culture removing important aspects of their cultural identity?
Beyoncé is a lighter-skinned woman of color. While she usually has the highly moneyed, honeyed hair she had for the Grammys, she has also experimented with various hair colors and styles. However, Yasmin Alibhai-Brown, a British writer and journalist who grew up in East Africa with ancestry from Pakistan, much like my own parents, was up in arms about Beyoncé's appearance at the awards. She wrote in the Daily Mail accusing Beyoncé of betraying her African-American cultural heritage and of betraying women of color.
I do think in the entertainment industry, where hair is an art form in and of itself, accusing Beyoncé of trying to "be white" is too simple and unfair. As a woman of color, I have done all sorts of things with my hair. Naturally, I am dark chocolate with big waves. But I’ve had light brown, orange, straight, and kinky hair. I’ve partly shaved my head and also had pink and red spikes. I was never trying to look white or wash out my cultural identity. Rather, I was trying to have as much technicolor fun as I could with my hair. I was "experimenting." What then is the problem with Beyoncé’s recent image?
